CREATIVE EXPRESSION
HYBRID STORYTELLING
IMMERSIVE DESIGN
Beyond traditional marketing, I’m fascinated by new forms of narrative emerging across digital platforms, interactive worlds, participatory experiences, and stories that shift as audiences engage with them.
Immersive Design
Developed in collaboration with Columbia University’s Digital Storytelling Lab, the Last Human is an interactive project that explores AI and humanity through narrative design and vibe coding. This participatory experience, which actively involves the audience in its creation and evolution, was showcased at MAD Arts in 2025 and is part of the 2026 Ignite Light and Technology Festival.
Hybrid Storytelling
These short-form, easy-to-follow TikTok tutorials for making handmade projects explore pacing, hooks, and sound-driven storytelling to communicate ideas quickly and creatively. Some of these popular tutorials have over 750,000 views.
Photography
Travel has shaped my life and cultivated a deep curiosity about landscapes, cultures, and the more-than-human world. Alongside this, photography has been an enduring practice that is both a way of seeing and a means of advocating through visual storytelling.
Graphic Design
I am interested in exploring visual identity through color, typography, and mood, and leveraging these design fundamentals to develop brand aesthetics and produce compelling graphics.
Activations
As a consulting Brand Strategist and Marketing Director, I collaborated on performance, activations, and events at Amy Gale Studio, deepening my understanding of physical storytelling, rhythm, presence, and emotion beyond language. This work led me to perform physically while also shaping a cross-platform campaign as dynamic and distinctive as the studio’s experiences.
Experiments in Art
I enjoy tactile creativity, making intricately handmade pop-up books, original artworks, and fun crafting projects designed to build skills and inspire other potential creators and enthusiasts.
