Verizon Brands
Supporting Verizon's reterntion marketing agency workflow.
Straight Talk • Tracfone • Total Wireless • Simple Mobile • Walmart Family Mobile
Agency
Retention Marketing
Figma
Overview
As a Creative Intern, I contributed to Verizon's customer retention strategy by managing creative updates across five multibrands. Collaborating alongside senior designers, copywriters, and project stakeholders in Figma, I executed layout adjustments, copy revisions, and prepared production-ready assets across a variety of campaigns. By maintaining strict brand fidelity, I helped ensure all creative deliverables met quality standards for deployment.
TEAM
Creative Director
Amy Brown
Art Director - (ST, SL)
Vitor Dutra
Art Director - (TW, SM)
Raquel Gabay
Art Director - (TF, WFM)
Richard Abreu
Copywriter - (ST, TW, SL)
Gina Licciardi
Copywriter - (TF, SM, WFM)
Joel Schwartz
TEAM
Creative Director
Amy Brown
Art Director - (ST, SL)
Vitor Dutra
Art Director - (TW, SM)
Raquel Gabay
Art Director - (TF, WFM)
Richard Abreu
Copywriter - (ST, TW, SL)
Gina Licciardi
Copywriter - (TF, SM, WFM)
Joel Schwartz
Learnings
Production Within An Agency Workflow
Working on Verizon’s multibrand campaigns gave me direct experience with high-volume production design and agency workflows. I gained technical confidence in Figma by navigating design systems, updating component libraries, and preparing assets for dev handoff. Navigating the agency review process taught me the importance of having attention to detail, clear team communication, and the discipline to maintain brand consistency at scale. I learned how to navigate fast-paced feedback loops, communicate effectively across multidisciplinary teams, and uphold strict brand standards for high-volume campaigns.
Reflection
Supporting Large-Scale Marketing and Design
While my primary role was supporting the core design team with production execution, this position provided valuable insight into end-to-end agency operations. Taking ownership of asset preparation, layout revisions, and system adherence taught me that even small-scale support tasks are critical to maintaining campaign momentum. The communication and production skills I developed from working within this workflow and with this team will forever be a part of how I operate in future team projects.
Want to know more?
More Projects
Verizon Brands
Supporting Verizon's reterntion marketing agency workflow.
Straight Talk • Tracfone • Total Wireless • Simple Mobile • Walmart Family Mobile
Agency
Retention Marketing
Figma
Overview
As a Creative Intern, I contributed to Verizon's customer retention strategy by managing creative updates across five multibrands. Collaborating alongside senior designers, copywriters, and project stakeholders in Figma, I executed layout adjustments, copy revisions, and prepared production-ready assets across a variety of campaigns. By maintaining strict brand fidelity, I helped ensure all creative deliverables met quality standards for deployment.
TEAM
Creative Director
Amy Brown
Art Director - (ST, SL)
Vitor Dutra
Art Director - (TW, SM)
Raquel Gabay
Art Director - (TF, WFM)
Richard Abreu
Copywriter - (ST, TW, SL)
Gina Licciardi
Copywriter - (TF, SM, WFM)
Joel Schwartz
TEAM
Creative Director
Amy Brown
Art Director - (ST, SL)
Vitor Dutra
Art Director - (TW, SM)
Raquel Gabay
Art Director - (TF, WFM)
Richard Abreu
Copywriter - (ST, TW, SL)
Gina Licciardi
Copywriter - (TF, SM, WFM)
Joel Schwartz
Learnings
Production Within An Agency Workflow
Working on Verizon’s multibrand campaigns gave me direct experience with high-volume production design and agency workflows. I gained technical confidence in Figma by navigating design systems, updating component libraries, and preparing assets for dev handoff. Navigating the agency review process taught me the importance of having attention to detail, clear team communication, and the discipline to maintain brand consistency at scale. I learned how to navigate fast-paced feedback loops, communicate effectively across multidisciplinary teams, and uphold strict brand standards for high-volume campaigns.
Reflection
Supporting Large-Scale Marketing and Design
While my primary role was supporting the core design team with production execution, this position provided valuable insight into end-to-end agency operations. Taking ownership of asset preparation, layout revisions, and system adherence taught me that even small-scale support tasks are critical to maintaining campaign momentum. The communication and production skills I developed from working within this workflow and with this team will forever be a part of how I operate in future team projects.
Want to know more?
More Projects
Verizon Brands
Supporting Verizon's reterntion marketing agency workflow.
Straight Talk • Tracfone • Total Wireless • Simple Mobile • Walmart Family Mobile
Agency
Retention Marketing
Figma
Overview
As a Creative Intern, I contributed to Verizon's customer retention strategy by managing creative updates across five multibrands. Collaborating alongside senior designers, copywriters, and project stakeholders in Figma, I executed layout adjustments, copy revisions, and prepared production-ready assets across a variety of campaigns. By maintaining strict brand fidelity, I helped ensure all creative deliverables met quality standards for deployment.
TEAM
Creative Director
Amy Brown
Art Director - (ST, SL)
Vitor Dutra
Art Director - (TW, SM)
Raquel Gabay
Art Director - (TF, WFM)
Richard Abreu
Copywriter - (ST, TW, SL)
Gina Licciardi
Copywriter - (TF, SM, WFM)
Joel Schwartz
TEAM
Creative Director
Amy Brown
Art Director - (ST, SL)
Vitor Dutra
Art Director - (TW, SM)
Raquel Gabay
Art Director - (TF, WFM)
Richard Abreu
Copywriter - (ST, TW, SL)
Gina Licciardi
Copywriter - (TF, SM, WFM)
Joel Schwartz
Learnings
Production Within An Agency Workflow
Working on Verizon’s multibrand campaigns gave me direct experience with high-volume production design and agency workflows. I gained technical confidence in Figma by navigating design systems, updating component libraries, and preparing assets for dev handoff. Navigating the agency review process taught me the importance of having attention to detail, clear team communication, and the discipline to maintain brand consistency at scale. I learned how to navigate fast-paced feedback loops, communicate effectively across multidisciplinary teams, and uphold strict brand standards for high-volume campaigns.
Reflection
Supporting Large-Scale Marketing and Design
While my primary role was supporting the core design team with production execution, this position provided valuable insight into end-to-end agency operations. Taking ownership of asset preparation, layout revisions, and system adherence taught me that even small-scale support tasks are critical to maintaining campaign momentum. The communication and production skills I developed from working within this workflow and with this team will forever be a part of how I operate in future team projects.
Want to know more?
More Projects