Woman Lips
Woman Lips

Amy Gale Studios

Exploring creative marketing strategies, event management, and performance.

Events

Marketing

Branding

Experience Overview

As a Brand Strategist consulting for Amy Gale Studio during my study abroad in Australia, I helped support and execute immersive events and strategic brand campaigns. My role spanned creative strategy and performance, including a physical performance as a Moveable Feast for a charity gala. This experience offered me a clear view into event operations, brand storytelling, and experiential business models.

TEAM

Creative Director

Amy Gale

Brand Strategist

Sophia Schroy

TEAM

Creative Director

Amy Gale

Brand Strategist

Sophia Schroy

Woman

Event Entertainment

Behind the Scenes: Event Operations and Performance

My work with Amy Gale Studio spanned both backstage coordination and live performance across two major charity galas, providing me a comprehensive understanding of event execution. In one event, I served as a discrete handler and timekeeper for two actors performing as The Orbs, quietly steering them through dense crowds and table layouts while keeping the activation strictly on schedule. In the other, I performed physically as a Moveable Feast, greeting and serving drinks to guests at the door.


Experiencing an activation from both sides of the stage taught me how critical discrete behind-the-scenes management is and allowed me to explore my love for performance art. I learned how to handle event preparation, monitor spatial safety, and solve live logistical challenges silently, ensuring the guest experience remains smooth, continuous, and entertaining without exposing the technicalities behind it.


Branding

Brand Strategy and Discovery

A key component of my collaboration with Amy Gale Studio was exploring the future direction of the brand. Working directly with Amy, I facilitated strategic discussions around her business goals, creative identity, and market positioning. We examined how updates to her website and social media presence could better communicate the value of her many services. While these conversations were focused on strategy advisory rather than rollout, they provided valuable experience in brand alignment, client consultation, and translating artistic vision into actionable business positioning.

More Projects

Woman Lips
Woman Lips

Amy Gale Studios

Exploring creative marketing strategies, event management, and performance.

Events

Marketing

Branding

Experience Overview

As a Brand Strategist consulting for Amy Gale Studio during my study abroad in Australia, I helped support and execute immersive events and strategic brand campaigns. My role spanned creative strategy and performance, including a physical performance as a Moveable Feast for a charity gala. This experience offered me a clear view into event operations, brand storytelling, and experiential business models.

TEAM

Creative Director

Amy Gale

Brand Strategist

Sophia Schroy

TEAM

Creative Director

Amy Gale

Brand Strategist

Sophia Schroy

Woman

Event Entertainment

Behind the Scenes: Event Operations and Performance

My work with Amy Gale Studio spanned both backstage coordination and live performance across two major charity galas, providing me a comprehensive understanding of event execution. In one event, I served as a discrete handler and timekeeper for two actors performing as The Orbs, quietly steering them through dense crowds and table layouts while keeping the activation strictly on schedule. In the other, I performed physically as a Moveable Feast, greeting and serving drinks to guests at the door.


Experiencing an activation from both sides of the stage taught me how critical discrete behind-the-scenes management is and allowed me to explore my love for performance art. I learned how to handle event preparation, monitor spatial safety, and solve live logistical challenges silently, ensuring the guest experience remains smooth, continuous, and entertaining without exposing the technicalities behind it.


Branding

Brand Strategy and Discovery

A key component of my collaboration with Amy Gale Studio was exploring the future direction of the brand. Working directly with Amy, I facilitated strategic discussions around her business goals, creative identity, and market positioning. We examined how updates to her website and social media presence could better communicate the value of her many services. While these conversations were focused on strategy advisory rather than rollout, they provided valuable experience in brand alignment, client consultation, and translating artistic vision into actionable business positioning.

More Projects

Woman Lips
Woman Lips

Amy Gale Studios

Exploring creative marketing strategies, event management, and performance.

Events

Marketing

Branding

Experience Overview

As a Brand Strategist consulting for Amy Gale Studio during my study abroad in Australia, I helped support and execute immersive events and strategic brand campaigns. My role spanned creative strategy and performance, including a physical performance as a Moveable Feast for a charity gala. This experience offered me a clear view into event operations, brand storytelling, and experiential business models.

TEAM

Creative Director

Amy Gale

Brand Strategist

Sophia Schroy

TEAM

Creative Director

Amy Gale

Brand Strategist

Sophia Schroy

Woman

Event Entertainment

Behind the Scenes: Event Operations and Performance

My work with Amy Gale Studio spanned both backstage coordination and live performance across two major charity galas, providing me a comprehensive understanding of event execution. In one event, I served as a discrete handler and timekeeper for two actors performing as The Orbs, quietly steering them through dense crowds and table layouts while keeping the activation strictly on schedule. In the other, I performed physically as a Moveable Feast, greeting and serving drinks to guests at the door.


Experiencing an activation from both sides of the stage taught me how critical discrete behind-the-scenes management is and allowed me to explore my love for performance art. I learned how to handle event preparation, monitor spatial safety, and solve live logistical challenges silently, ensuring the guest experience remains smooth, continuous, and entertaining without exposing the technicalities behind it.


Branding

Brand Strategy and Discovery

A key component of my collaboration with Amy Gale Studio was exploring the future direction of the brand. Working directly with Amy, I facilitated strategic discussions around her business goals, creative identity, and market positioning. We examined how updates to her website and social media presence could better communicate the value of her many services. While these conversations were focused on strategy advisory rather than rollout, they provided valuable experience in brand alignment, client consultation, and translating artistic vision into actionable business positioning.

More Projects

Create a free website with Framer, the website builder loved by startups, designers and agencies.